The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
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Featured Resources
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Greenleaf Press
Greenleaf Press is a small family-owned and operated publisher and supplier of quality books for children. They are committed to "twaddle-free", living books, and approach teaching history to children using biography and chronology. You will find sections in the catalog covering each major historical period in order, with a variety of biographies, reference books, and historical fiction. For Israel, Egypt, Greece, Rome, the Middle Ages, and the Renaissance and Reformation there are Greenleaf Stu...
The Absorbent Mind
In response to the crisis in American education, more than five thousand public and private schools across the nation have adopted the timeless Montessori Method of teaching, of which this book is the cornerstone. Written by the women whose name is synonymous worldwide with child development theory, The Absorbent Mind takes its title from the phrase that the inspired Italian doctor coined to characterize the child's most crucial developmental stage: the first six years.A new foreword by John Cha...
Discover Your Child's Learning Style : Children Learn in Unique Ways - Here's the Key to Every Child's Learning Success
When, where, and how does your child learn best? Because children process information in many different ways, what works for one child might not work for another. This book shows you how to assess and nurture your child's learning style based on his or her interests, talents, disposition, environment, and more. The self-awareness tests included will help guide you to a better understanding of your child's unique strengths and weaknesses, leading you to better homeschooling success and more inner...
Alpha-Phonics
Alpha Phonics is a primer for beginning readers. It features 128 self-explanatory lessons, printed in large, clear calligraphy suitable for beginning readers. You'll find product information about Alpha-Phonics here.
Taking Charge of Your Child's Education: A Guide to Becoming the Primary Influence in Your Child's Life
Every parent wants to give their child the best start in life. The best way to do that is to get fully involved in their educational process as their primary influence. This book is full of helpful information, resources, and tools that will lead you to home education success. Erica Arndt recognizes that the most important factor is the family unit relationships. This book will help you as you make your decision to homeschool.