The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
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Featured Resources
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Black Children : Social, Educational, and Parental Environments
Black Children, Second Edition collects current empirical research unique to the experiences and situations of black children and their parents. As the editor emphasizes, "African American children develop a duality for their existence. To be fully functional, they must develop the skills to do well simultaneously in two different cultures, both black and non-black." This volume explores the meaning of this duality in four distinct environments: socioeconomic, parental, internal, and educational...
America's Spectacular National Parks
The concept of the national park is an American contribution to world civilization, and it remains a defining characteristic of our country. From the rocky shore of Maine's Acadia to the barren crater and lush rain forest of Hawaii's Haleakala, America's national beauty is celebrated and preserved in its national parks. This book retells the history of each park, describes its most important features and wildlife, and reproduces its gorgeous scenery in full-color photographs that will enthrall a...
The Absorbent Mind
In response to the crisis in American education, more than five thousand public and private schools across the nation have adopted the timeless Montessori Method of teaching, of which this book is the cornerstone. Written by the women whose name is synonymous worldwide with child development theory, The Absorbent Mind takes its title from the phrase that the inspired Italian doctor coined to characterize the child's most crucial developmental stage: the first six years.A new foreword by John Cha...
The Ultimate Book of Homeschooling Ideas: 500+ Fun and Creative Learning Activities for Kids Ages 3-12
Fun and Effective Home Learning Activities for Every SubjectAs a homeschooling parent, you're always looking for new and creative ways to teach your child the basics. Look no longer! Inside this innovative helper, you'll find kid-tested and parent-approved techniques for learning math, science, writing, history, manners, and more that you can easily adapt to your family's homeschooling needs. And even if you don't homeschool, you'll find this book a great teaching tool outside the classroom. You...
Taking Charge of Your Child's Education: A Guide to Becoming the Primary Influence in Your Child's Life
Every parent wants to give their child the best start in life. The best way to do that is to get fully involved in their educational process as their primary influence. This book is full of helpful information, resources, and tools that will lead you to home education success. Erica Arndt recognizes that the most important factor is the family unit relationships. This book will help you as you make your decision to homeschool.